03 Pineapple club
Graphic Design | Branding | Marketing | Events
This project is very close to my heart. After a few years travelling across the world bartending, I went back home to Christchurch, New Zealand. I noticed the city was lacking events I wanted to go to, so I started this wee brand. I hosted events, pop-ups like speed dating, collaborated with some of my favourite alcohol brands, new establishments and bars across the city. I also wanted my fellow bartenders and friends in the industry to represent a brand that was ours, our stomping ground, our city, the 03 (which is our dialling area code).
For the logo, I incorporated the pineapple as it historically represents 'hospitality' (due to its seemingly exotic qualities and
rareness, the pineapple became a symbol of hospitality in early America. Because trade routes between America and Caribbean Islands were often slow and perilous, it was considered a significant achievement from a host to procure a ripe pineapple for guests) and because I recently came back from the Caribbean and the pineapple is one of our treasured fruits in the Philippines.
Events
Wray & Nephew 2019
Guest Appearance
Ollie Hampton
International Bartender Superstar
Ollie is an amazingly talented bartender,
with more than a decade of experience under his
belt from New York, Amsterdam, New Zealand &
now Dubai.
Ian Burrell
Global Rum Ambassador
Living icon, this man has the best job in the world. He is the world’s ONLY
recognised Global Ambassador for the rum category.
Merchandise
